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Buy Jcpenney Stock

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When a company declares bankruptcy, its stock still trades, though its ticker symbol changes. That's what's currently happening with J.C. Penney (JCPN.Q), the struggling department store chain that has filed for Chapter 11 bankruptcy protection.

The news, however, is not good for investors who own shares of the company's stock. And while the company being rescued from bankruptcy helps a lot of people, that's not a reason for anyone to buy shares of J.C. Penney.

In a Chapter 11 filing, bondholders, unpaid creditors, lenders, and pretty much anyone or any institution the company owes money to gets consideration before the stockholders do. Usually, those stakeholders end up with more equity, and the company's stock either ceases to exist or the shares you own eventually come to represent a much smaller piece of the company.

The people who tout buying shares of bankrupt companies are day traders or speculators playing a dangerous game. They're treating the stock market like a casino (and they'll lose money in the end like anyone who has a system playing roulette or a "magical" method of beating slot machines).

JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments.[21] However, the company was hard hit by the 1974 recession with its stock price declining by two-thirds.[21]

On December 7, 2011, J. C. Penney purchased 16.6% of Martha Stewart Living Omnimedia stock. J. C. Penney planned to put "mini-Martha Stewart shops" in many of its stores in 2013, as well as create a website with Martha Stewart Living.[47]

In August, J. C. Penney began rolling out a store-within-a-stores with different jean brands and had plans to eventually roll out 100 shops in 683 stores.[55] That month, the company posted a second-quarter comparable-store loss of 22%, with internet sales dropping 33%. At an analyst meeting in New York the same day, Johnson said, "I'm completely convinced that our transformation is on track." J. C. Penney's stock rose 5.9% on Johnson's comments at the analyst meeting, the largest single-day stock increase since late January 2012.[56] In 2012, fourth quarter sales for J. C. Penney were poor. Sales were down 28.4% from a year earlier and same store sales were down 32%. Strategic choices made by Johnson a year earlier, including the change in pricing strategy, were being called into question.[57] It was announced in April 2012 that Nickelson Wooster would become the creative director for J. C. Penney menswear.[58]

On April 8, 2013, Johnson was fired from J. C. Penney after 17 months with the company. Mike Ullman, the retailer's former CEO, was announced as his replacement shortly afterwards.[59] In August, William A. Ackman, of Pershing Square Capital Management, continued his efforts to remove Thomas Engibous, the company's chairman of the board of directors.[60] However, Ackman resigned from the board on August 12, and two new directors were subsequently appointed to the board, one of whom was former Macy's vice chairman Ronald Tysoe.[61][62] On September 26, 2013, J. C. Penney, with Goldman Sachs as the sole underwriter, announced plans to issue 84 million shares of its stock. The move stood in contrast with CEO Mike Ullman's remarks from earlier that day, whereby he did not foresee "conditions for the rest of the year that would warrant raising liquidity".[63][64]

On January 15, 2014, J. C. Penney announced it was closing 33 under-performing stores and laying off 2,000 employees.[69] J. C. Penney's stock continued its decline until their first quarter results in 2014 showed signs of improvement, and sent the share value back into the double digits. In October, it was announced that the company would be tapping former Home Depot executive Marvin Ellison to take on the role of CEO starting in November.[70]

In 2018, J. C. Penney closed permanently at Plaza Palma Real in Humacao, Puerto Rico, after Hurricane Maria devastated the store in September 2017.[82] In May, J


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